It was an oppressively warm weekday back in '92—humidity hanging in the air like a wet suit—when my mom, bless her, carted home a stack of VHS tapes from the library. Among them was a cassette branded "The Making of Star Wars". Picture this: 8 year old me plunked down in the living room, eyes glued to a screen glowing with adults who got to spend their days goofing around with what were essentially gigantic toys and snazzy cameras. Right then, it clicked. That wonderful world of make-believe? That was the dream. I was hooked for life.

Fast forward through thirty-three years peppered with a kaleidoscope of freelance gigs, and here we are. The toys have morphed into food—yes, food—and the cameras, well, they're just a slice of the pie. Together with a crew of ace food & bev production mavens, our goal is simple: to catapult your brand's vision into a realm of mouthwatering technicolor. Here's the thing—we're aficionados of the 'many ways' approach. There are myriad ways to crack an egg, or so the saying goes, but our gig? To nail down the singular, most brilliant way to bring your project to life. We dive deep into an arsenal of options, materials, and techniques until we hit gold—the kind that makes a consumer salivate over a dish without a second thought to the aesthetics of a photo or the slickness of a video.

In a nod to the old-school art of filmmaking, we're all about keeping it real. As much live, tangible action as possible makes it in front of the lens, letting both the production crew and the audience witness the magic as it unfolds—raw and unfiltered. Authenticity? It's not just a buzzword for us; it's the connective tissue that binds the brand to the viewer.

So, when our paths cross and we team up, prepare for a dynamite blend of creativity, authenticity, and, let's not forget, a smorgasbord of fun. We're not just making food pop on screen; we're crafting an experience. Radically Delicious? You bet. That’s not just our mantra—it's our promise.